Once you see the way Big Alcohol and their marketing tactics have duped you, you can't unsee it.

Once you see the way Big Alcohol and their marketing tactics have duped you, you can't unsee it.

I had a 1:1 conversation with a mother in the Confidently Be Alcohol-Free - 60 Day Challenge the other day, and this came out. She said it was like the veil had been lifted off, and once that comes off, it's so hard to unsee it.

That's the goal, right? To bring awareness to how alcohol is marketed, especially to mothers. The same thing happened back in the day with cigarettes. Holly Whitaker (@holly) talks about the advertising of alcohol in her book Quit Like A Woman. If you haven't read that one yet, put it on your list!

Anyway, a lot of us have these deep-rooted beliefs around alcohol.

👉🏻That it helps us relax.

👉🏻That it's what you have to celebrate.

👉🏻That it's not harmful because it's legal and everyone around us is drinking.

👉🏻That a glass of red wine a day is good for your health. (big eye roll there)

👉🏻That you can't have fun without it.

👉🏻That you have to have a problem with alcohol or be an alcoholic to stop drinking.

Where did these beliefs come from? Our parents, our friends, and society. And where did their beliefs come from? See what I'm getting at here. We follow certain beliefs because that's what everyone does or says to do without taking a deeper look into why.

Getting back to my original point, when you get to the why, and you see the marketing tactics that are used on us to consume a substance that kills more people per year than opiates, then your eyes have been opened, and you can't unsee it. This is a good place to be at because you're now aware of why you got trapped in this cycle longer than you wanted to.

We've been duped, mamas, and it's time to take our power back from those who were banking on us not to wake up.

You ready to take your power back, but you're stuck on the how? I have ONE spot open for the Bye, Bye Booze...Hello Freedom! - 30 Day 1:1 Coaching Program this program will hold you accountable while receiving the support and guidance needed to get to the other side of this battle you've been fighting with alcohol.

Message me (@sobermomcoach) to see if this would be a good fit for you. Hurry before the spot is gone!

Don't let your inner gremlin trick you into believing alcohol will help you relax. By Alyson Premo.

Don't let your inner gremlin trick you into believing alcohol will help you relax. 

Who else drank to “relax”? 🙋🏼‍♀️ I don’t know about you, but I drank to try and calm my mind. It worked for about 20 minutes, and then I became irritable and obnoxious. All my inhibitions would be gone, and I would keep chasing that first sip.

You know that sip I’m talking about, right? The sip where it touches your lips, and you feel a sense of peace throughout your entire body—that sip where all the worries in the world melt away.

Then fast forward hours later, and that one sip has turned into multiple glasses of wine or, in my case, the whole damn bottle. That calm feeling I was chasing has now been replaced with anger, embarrassment for things I shouldn’t have said or done, and anxiety that has my mind on overdrive.

It’s so insane that we drink to become calm, but it ends up doing the exact opposite of what we set out to do.

Every time you think you’re going to drink to alleviate the stress of the day, fast forward to how you’ll feel hours later, and for most of us, that isn’t going to be calm. Time to stop thinking about the instant gratification and start looking at how alcohol really makes you feel.

Are you tired of the same thought patterns running through your head, just like the calm narrative above? There’s a way out of that loop, but it takes patience and consistency. If consistency has been lacking on your journey, then I encourage you to check out the 30 Day 1:1 Coaching Program (Bye, Bye Booze...Hello, Freedom) to get you to a place where your thought pattern is disrupted, and we can create new healthy habits TOGETHER. I only have 2 spots available for April, so if you’re interested, message me (@sobermomcoach) to see if this would be a good fit for you. 

This will be the last month at the current price point. On May 1st, all my prices will be increasing due to the learning and growth I've invested into myself to lead to a greater transformation for YOU. 

All of that to say, if you've been on the fence in the past, then this is your sign to take that leap now before the current pricing disappears FOR GOOD. Message me (@sobermomcoach) for more details and any questions you may have!

#NAFD (not a f*cking drop) By Alyson Premo

Who is part of the not a f*cking drop club today?

The ladies in the March cohort of the Confidently Be Alcohol-Free - 60 Day Challenge came up with this, and it's bloody brilliant. Did I just say bloody? You Brits are rubbing off on me.

Anyway. each round of the challenge gets better and better, and I'm SO excited for the new round that kicked off yesterday!

The mothers already feel supported, seen, and heard. Truly that's all we want all this journey is for someone to say, "I understand."

If you missed the deadline to register for the challenge but still want to join, message me (@sobermomcoach), and I'll give you a link to register and get immediate access. I mean it, though, today is the absolute LAST DAY because the women are already forming connections.

This weekend I'll be taking a hiatus from social media to spend time with family for Easter weekend and attend to the ladies in the challenge and my 1:1 clients. This is your permission slip to do the same. Rest. Recharge. Do whatever you need to. Don't feel pressured to be ON 24/7. And when I say ON, I mean on social media, on personality wise, and on as a mother. We all deserve a break. And that break doesn't include alcohol.

I hope everyone has an amazing alcohol-free weekend!

Xo,

Alyson Premo

We, as mothers, don't get enough credit for all the generational healing we're doing.

We, as mothers, don't get enough credit for all the generational healing we're doing, so we don't pass that burden onto our kids.

I am so proud of all of us for doing the hard work. I know it's not easy to look back at our past. I know it's harder to actually deal with the issue instead of sweeping it under the rug like it doesn't exist.

Our parents (or at least mine) weren't brought up in a generation where feelings were normalized. The attitude of "big girls don't cry" and showing any type of negative emotion was a sign of weakness.

But times are changing. With that change comes a lot of healing that needs to be done on our end. It's not our fault for how we were raised because our parents didn't know any better, but it is our responsibility for our own healing. No one else can do that for us.

Think about this, though. You're not only breaking the generational pattern for your child but their children and then their children, and that mamas is how we change the world. It all starts with us. 

So while it may feel like a daunting task to bring up all that we've been suppressing for so long with alcohol, that is the only way out. I know it's cliche, but the saying "the only way out is through" couldn't be any more true. But once you've dealt with the root cause, then that's when alcohol becomes irrelevant in your life. And that mamas is absolute freedom.

Are you ready to FINALLY be free of the grips alcohol has on you? 

This is your chance to turn it around. Stop hesitating. Stop wondering, and just do the damn thing because I promise you you won't regret starting now, but you will regret starting later. 

Until 11:59 pm EDT TONIGHT, I"m offering an extra bonus on top of all the other bonuses that are included in the Confidently Be Alcohol-Free - 60 Day Challenge. A journal AND a copy of The Sober Lush for FREE!

You can never have too many tools for your alcohol-free toolbox, and this is just one of many that you'll be receiving in the challenge.

So are you done waiting and watching? I sure hope so!

Click here to get started before you're the next mother emailing me a year from now, wondering why you didn't start sooner!

P.S. Doors close TOMORROW at 11:59 pm EDT

Look at you, mama. Healing, growing and doing hard things you thought you could never do before.

Look at you, mama. Healing, growing and doing hard things that you thought you could never do before.

Do you realize what you're doing? Do you realize that you're going against the grain of what society tells you is the way to "get through" motherhood? Do you realize that you are stepping out of your comfort zone in order to give yourself and your kids a chance at a better life?

This isn't an easy thing to do. And minimizing your efforts is a disservice to yourself. I talk to so many moms who say, "I ONLY have 5 days of not drinking", or "not drinking shouldn't be celebrated because it's no big deal."

Um, no. We are done minimizing all the hard work we're doing. You have 5 days of not drinking that someone else is so desperately wanting to have. And not drinking in a society where alcohol is at the center of EVERYTHING is a big f*cking deal. Stop thinking it isn't because it is.

It's time to start celebrating and patting yourself on the back for...

🎉Making it through your first weekend without drinking

🎉Making it through your first social event without drinking

🎉Making it through your first holiday without drinking

🎉Telling a friend that you've taken a break from alcohol or that you've quit all together

🎉Declining an invite because you don't really want to go. You always just felt obligated to go.

🎉Having a difficult conversation with your significant other that you normally would've avoided.

See how these wins aren't just about alcohol?

It's not just about the alcohol, mamas. It's about the way you put yourself last on the list. It's the negative way you talked to yourself. And it's the way that you didn't want to express how you felt for fear of rocking the boat or rejection.

F*ck walking on eggshells and escaping by drinking so that you don't have to deal with hard issues.

Doesn't it feel amazing to do all these things that you thought you could never do before?

I'm ready to celebrate the f*ck out of you and all you will be accomplishing on this alcohol-free journey!

You coming? Click here to join 39 other mothers and me for the Confidently Be Alcohol-Free - 60 Day Challenge starting this week!

Are you drinking because you want to? Or....By Alyson Premo

Are you drinking because you want to?

OR

Are you drinking because you don't know any other way to cope and don't want to feel left out in a society where everything revolves around alcohol?

So what is it?

I can 99% guarantee that you're drinking not because you want to. I mean, no one wants to feel like death run over the morning after drinking. No one wants to wake up with racing thoughts and a racing heart. No one wants to destroy friendships, relationships, or their own life.

But we put ourselves in these situations over and over again because why? Are we a glutton for punishment?

Or do we just not know how to cope with a stressful day? Or do we not know how to celebrate without alcohol? Or do we succumb to peer pressure because we don't want others to think we have a "problem"? Or have we been brought up in an environment where everything revolves around alcohol, and it's perceived as the norm?

It's probably all of the above, right? We don't really WANT to drink a poison that increases your chances of cancer, can lead to an array of issues with your relationships, including the relationship with your kids, causes more anxiety and sadness, and ultimately leads to premature death. We don't want that. We want alcohol to escape or fit in.

Screw fitting in for the sake of my health. And there are much better and healthier ways to cope with the stresses of life and motherhood—no need for a glass of wine.

Ready to stop waking up with hangxiety and a boatload of guilt and regret? In my (@sobermomcaoch) signature program Confidently Be Alcohol-Free - 60 Day Challenge, I'm teaching you how to feel confident without alcohol, unlearn the habit that you've relied on for so long, and find healthy coping tools that will make your life so much better and easier than alcohol ever could.

Click here to get all the details and to reserve your spot!

Alcohol is a soul-sucking bottle of despair.

Alcohol is a soul-sucking bottle of despair.

I usually write long captions, but not today. I want you just to let those words sink in.

Before we know it, alcohol has sucked the life out of us.

It has turned us into a person we don't even recognize anymore.

The mother that was so full of life is now a shell of herself because alcohol sucked her dry.

Are you done letting alcohol suck you dry?

Are you tired of the person you see in the mirror who you don't even recognize anymore?

Are you ready to be full of life again like before alcohol was even in the picture?

Maybe you're saying no way am I ready, but I do not like where I'm at today. GOOD, that means you'd be a great fit for the Confidently Be Alcohol-Free - 60 Day Challenge.

I like to work with the mothers who aren't ready to ditch alcohol but DECIDE to do it anyway because they don't run from a challenge. They are sick and tired of how they are treating themselves and their family, and enough is enough.

If that sounds like you, click here and join 39 other mothers and me to ditch the excuses and alcohol FOR GOOD!

P.S. Early bird pricing disappears on MONDAY!!!

In a world that glamorizes alcohol, it's empowering to say, "I DON'T DRINK." By Alyson Premo.

In a world that glamorizes alcohol, it's empowering to say, "I DON'T DRINK."

Happy Sober St. Patrick's Day! ☘️

I hope you realize that this holiday is just another excuse we use to drink to excess. And when I say drink to excess, I mean drink all the green beer, whiskey, and whatever else until you barely remember how you made it home.

Looking back at my drinking when it comes to these holidays brings up a flood of emotions.

❌ Sad that I drank to that level and the damage I was doing to my mind and body.

❌ Happy because, let's be real, not all of the experiences when we drank, were bad.

❌ Grateful that drinking Alyson is in the past, and I NEVER want to see her again.

I remember going to the St. Patrick's Day Parade in Newport, RI, before I even had my son. I drank all morning and afternoon, ate at some pub and then passed out at 6 pm. I woke up the next day throwing up, anxiety levels through the roof and wondering who I texted, what I said or did, and vowed that I would never drink again. Ha! Oh, that lie I always told myself until it was too late.

Don't let yourself be fooled by the glamorization of big holidays so that you can justify you're drinking. It's just another marketing tactic by those who will profit from the holiday. That's it.

How f*cking empowering is it to say I DON'T DRINK on a big boozy holiday like today?

TODAY IS THE DAY Confidently Be Alcohol-Free - 60 Day Challenge is OPEN for registration, and I (@sobermomcoach) did that on purpose.

I want YOU to take your power back from the control alcohol has over you right now. I want YOU to see how f*cking empowering it is to say, "No, I'm choosing to better myself and my family by committing for just 60 days." That's it. That's all I ever ask. It's not forever. It might become a forever thing, and I truly hope it does for you, but if it doesn't, that's ok too.

You joining us?

P.S. The first THREE who sign up receive FREE Voxer access to me ($347 value) for the first 30 days of the challenge! If you've always wanted extra 1:1 support, but 1:1 coaching wasn't in your budget, then click here NOW to grab your spot before it's gone!

There is nothing wrong with you for the grips alcohol had on you. By Alyson Premo..

There is nothing wrong with you for the grips alcohol had on you.

That's what a chemically addictive substance does. It reels you in, and before you know it, you're trapped. But it was never you. It was the alcohol.

I will continually reiterate this point that there is nothing wrong with you for becoming reliant on a chemically addictive substance. It has nothing to do with morals or you being a bad person.

That's what alcohol does. It reels you in as the passage to adulthood and the way to let loose in social situations. Then slowly, you start to rely on it more and more for not only celebration but when you're sad, stressed, anxious, overwhelmed, or whatever emotion that you don't want to deal with.

It's even become socially acceptable to drink at the end of a hard or stressful day because "you deserve it". No, you don't deserve a poison that alters your brain chemistry so that it becomes so damn hard to remove it from your life.

We become reliant on it that it feels like there's no way out. I promise you there is a way, but first, you have to be willing to get out of your comfort zone and DECIDE that you're not going to let alcohol control you anymore, and you will do everything in your power to do the work. Look at your triggers. Look at your beliefs around alcohol. And look at what you can do to get you out of this drinking cycle once and for all.

That's why I created the Confidently Be Alcohol-Free - 60 Day Challenge. To help you do the work so that you don't have to keep wasting time, and so you don't have to do this alone.

I said I wasn't having a new round of the challenge in April, BUT plans change. I was supposed to be going to a live event in Philadelphia that is now all virtual, so that means I'm bringing back the challenge for April. That's good news for many of you who have been reaching out, wondering when the next round will start.

Registration opens up this week with a special bonus. The first THREE who sign up will receive a bonus, but I'm not telling you what that is yet. If you want to be the first to know when the challenge re-opens to snag that bonus and your spot in my (@sobermomcoach) signature program, click here to join the waitlist.

The answer isn't in the alcohol. It's in the feelings you're avoiding. By Alyson Premo.

The answer isn't in the alcohol.

The answer is in the feelings you're avoiding.

Why do most of us get trapped in this cycle? Because we don't want to feel.

We don't want to feel sadness, anxiety, grief, and all the so-called "bad" emotions. But that's all part of being human, right?

At a young age, I learned that crying was considered a sign of weakness. Big girls don't cry. Big girls handle their problems with a smile on their face. Sigh. It's unfortunate, but that's the way parenting was done back in the day.

All that resisting, avoiding, and suppressing isn't doing any of us favors in the long run. I was never taught how to handle these tough emotions, so later in life, I turned to alcohol to make them go away. What I didn't know was they weren't going away; they were festering and eating me alive.

I think many of us were raised the same way, which was to stuff our emotions inside. Thankfully through the years, a different approach to "just stay strong" or "you're fine" has been replaced by talking through feelings and actually feeling them. But a lot of us still don't like to feel.

Even when removing the alcohol, we think that there's a way to get rid of the negative emotions or bad days, but there isn't.

"The only way out is through." It's cliche, but it's so true. Once we allow ourselves to feel whatever we're feeling. We can release it and then move on. There's nothing wrong with you for feeling sad or having a bad day. It's just part of life. Allow yourself to feel the spectrum of emotions. That's what makes us human. That's what lets us appreciate pure joy.

Perspective shifts are powerful but can be hard to figure out on our own, which is why coaching is such an amazing tool to help you figure out it faster so that you're not spinning your wheels longer than you need to.

This is exactly why I created Bye, Bye Booze...Hello Freedom! my (@sobermomcoach) 30 Day 1:1 Coaching Program! 30 days of accountability, a listening ear, and someone who understands what you're going through. Sometimes that's all we need to get to the other side.

I only have ONE spot left for this month, so please message me (@sobermomcoach) to see if this would be a good fit for you!