Hang on, mama. By Alyson Premo.

Hang on, mama.

It gets easier, and then it gets okay, and then you'll wonder why you didn't start sooner, and then alcohol becomes irrelevant in your life, and then it feels like absolute freedom.

This process of unlearning beliefs and habits you've relied on for so long is just that A PROCESS. There is no quick fix.

I want you to trust me and the millions of others out there that, yes, it is not easy at the beginning. It is HARD.

Some days you may feel like there's no point in being alcohol-free.

Some days you just want the easy way out.

Some days you may wonder how some random person on social media makes it look so damn easy when you're barely surviving one day to the next.

Some days you're so damn angry at yourself for letting alcohol consume you to this level.

But those days don't last forever.

The more you keep pushing through the hard days.

The more you keep disrupting the pattern by introducing other healthier alternatives to coping when the kids are driving you crazy.

The more you keep reminding yourself of why you're doing this in the first place.

The more you accept that life is full of good AND bad days.

The more you show yourself that the answers to a bad day don't lie at the bottom of a bottle.

The easier it gets. Then you start to slowly but surely see the rewards of not drinking creep in.

Then one day, you'll be in the middle of a rough day with the kids, and your mind doesn't go to alcohol to take the edge off. That's when you'll know that you've achieved the level of freedom that all of us who made it to the other side are talking about.

I always say the day my thoughts didn't go to alcohol to get rid of my anxiety was when I knew all my hard work was paying off. You'll get there too. I promise.

To get to this level of freedom, some of us need extra 1:1 support, which is exactly why I created Bye, Bye Booze...Hello Freedom! my (@sobermomcoach) 30 Day 1:1 Coaching Program! 30 days of accountability, a listening ear, and someone who understands what you're going through. Sometimes that's all we need to get to the other side.

I only have TWO spots open for this month, so please message me to see if this would be a good fit for you!

I couldn't imagine living my life WITHOUT alcohol, but now I don't want to imagine living my life WITH alcohol.

This mindset shift didn't happen overnight, and I, too, couldn't imagine living my life without alcohol. The forever word was too daunting.

How am I going to make it through the holidays without alcohol?

How am I going to relax after a stressful day?

How am I going to feel all my emotions and live to tell about it?

But here I am, over 4 years sober, and I have no desire whatsoever to have a drink. I've worked way too hard to give in to a substance that destroyed me. It took me years to build myself back up, and I'll be damned if I'll let a poison take away my happiness, time, and money again. Not now. Not ever.

Too many of you are giving in before this happens. Too many of you are giving in for that temporary quick fix only to feel anxious, sad, and like a failure a few hours later. Is that temporary relief worth it? At the moment, you think it is, but surf that urge so you can be proud of yourself and get the confidence and consistency needed to break out of this pattern. To give yourself a chance to see the rewards.

All it is is taking it one day at a time. I know it's super cliche, but it really can be that simple. I and millions of others wouldn't be sharing how an alcohol-free life is worth it if it wasn't. Yes, it was hard in the beginning, but it gets easier. Keep going until it clicks because it will if you allow it to.

Looking for a listening ear and a mentor on your alcohol-free journey? Click here or message me (@sobermomcoach) to apply for the 90 Day 1:1 Coaching Program. As with all the 1:1 programs, there is very limited availability, and it's first-come, first-serve.

I can't even begin to describe the value of having a coach/mentor to help you on this journey. I'm working with some amazing women 1:1 right now, and they are absolutely in it to conquer the inner voice of sabotage once and for all.

I only work with women who are truly committed, so if this is you, message me (@sobermomcoach), and we can see if you'd be a good fit!

The greatest lie of a person struggling with alcohol. By Alyson Premo.

“I'll just have one.”

What's the saying? "One drink is too many, and a thousand is never enough."

Most of us who struggle with alcohol or moderating don't have an "off switch". Once we start, we keep chasing that first initial buzz, leading us to drink more and more to get there. Our inhibitions are loosened, our anxiety, sadness, and whatever thoughts we were having are gone, and we feel free. No worries, right?

Except we lied to ourselves again.

We try so hard to have just one or moderate time and time again, and it just never works out the way we had planned. Leading to more frustration. More thoughts of what is wrong with me. And feeling like an utter failure once again.

What it comes down to is acceptance—accepting that we can't just have one here or there. That's just not how our brain works. And throw into the mix that alcohol is an addictive substance. Its main objective is to reel you in and trick you into believing that you can moderate. Trick you into believing that all your problems will go away as soon as it enters your bloodstream.

But you and I know that the problems are still there when we wake up in the morning. Yet, we keep punishing ourselves. We keep trying to keep this toxic substance in our life because it's become our lifeline. Our tool for survival and our source of comfort.

It's like a toxic ex who you know you shouldn't be talking to, or you know you deserve better than them, but you don't want to cut the cord because you're scared of being alone. Afraid of the uncertainty and how life will pan out without the one person or, in this case, thing you've relied on for so long.

The more you keep telling yourself the lie of just one. The more you're setting yourself up for disappointment. The more sadness you will have when you have no other choice but to let alcohol go. Acceptance is freedom.

Looking for a listening ear and a mentor on your alcohol-free journey? Click the link in our bio and apply for the 90 Day 1:1 Coaching Program. As with all the 1:1 programs, there is very limited availability, and it's first-come, first-serve.

Alcohol is a drug. Period. By Alyson Premo

“Mommy needs cocaine.”See how ridiculous that sounds? Wine is a drug. Period. Stop perpetuating the narrative that mothers need a drug to survive motherhood.

Someone the other day said I couldn’t equate alcohol with heroin and cocaine. Um, why not? A drug is a drug. Just because alcohol is legal for those over 21 in the United States doesn’t mean it isn’t a drug.

The definition of a drug is...

"a habit-forming medicinal or illicit substance, especially a narcotic."

Society and Big Alcohol have convinced you otherwise. They've convinced you that alcohol isn't a drug. That it isn't "as bad" as heroin or cocaine. Is that true, though, and what does "as bad" mean? They all get you to the same place of addiction or death.

Start replacing wine with cocaine or heroin when you see these memes, shirts, or whatever other product someone tries to sell with the overused, not even funny sayings. It doesn't sound as cute anymore, does it? Sounds pretty awful and ridiculous, right? That's because it is.

Selling a drug to get through life and motherhood? What kind of world are we living in where this is normal and acceptable?

I'm so thankful that more mothers and people, in general, are talking about alcohol and its harmful effects on ANYONE. Not just to those who are dependent on it to survive. And just as I typed this, I got an "aha" moment. Maybe you're not physically dependent or living with Alcohol Use Disorder, but you're still dependent on it to get through life, so I guess most are dependent on it to survive. The more you know 🌈

TODAY is the LAST CHANCE to join the Confidently Be Alcohol-Free - 60 Day Challenge. 60 days of audio lessons, journal prompts, questions, support, and doing something you thought you could never do. Give yourself this chance to prove how capable you truly are. Show yourself and your kids that you don't need alcohol to get through life. You need healthy coping mechanisms, support, and to change your beliefs regarding alcohol. This challenge will provide all of that and more!

Click here to get immediate access!

P.S. This challenge won't open again until May. You can keep waiting and pushing off what you already know, or you can start before you're ready so that in 60 days, you are a better person and mother. The choice is yours!

Your why has to be stronger than the temporary relief you'll find in those first sips of alcohol.

My why at the beginning was my son. He was my external motivator for going to detox and getting the help I needed. But as time moved on, my why has shifted to be about me and the ripple effect I create in the world. My son is obviously a HUGE reason why, but he's not the only reason anymore. I love myself enough now to not what to kill myself from the inside out.

Last night I had a coaching call for the Quantum Coaching Academy, and we actually talked about our why in wanting to be a coach.

As I journaled on my why for being a coach and ultimately why I wanted to create a community of moms who are sober, struggling with sobriety, or are questioning their relationship with alcohol, I started to get really emotional. Tears started flowing, and this is what you want. That feeling you experience thinking of your why is what you need to grab onto when you want to give in. That emotional attachment you have to your why will keep you aligned. It will keep you from running to the bottle right away.

In the heat of the moment, it can be hard to train our brain to take a pause and think about why we're doing this. But that's what it's about. First becoming aware, pausing, and then once you've allowed yourself to even take a millisecond of a pause, you can disrupt the pattern. In that pause, think of your why, and if it's strong enough, you will direct your attention elsewhere.

This is the first day's lesson of the Confidently Be Alcohol-Free - 60 Day Challenge because your why is the foundation of your sobriety or business journey or really any goal you have in life.

When you're having a stressful day and just want to relax with a glass of wine, come back to your why.

When you don't even know why you're doing this in the first place, come back to your why.

Doors are CLOSING SOON for the challenge that starts on Monday!

Click here so you can ditch alcohol and your excuses FOR GOOD! All while being supported by 39 other mothers and me. I hope you'll join us

Sober isn't a dirty word. By Alyson Premo.

I think some believe that sober means boring or just not living your best life because of restriction. But that couldn't be further from the truth.

With the sober curious movement in full effect, we've seen many other words pop up in place of sober.

👉🏻Dry

👉🏻Alcohol-Free

👉🏻Teetotal

Are the 3 that have gained a lot of traction in the past couple of years or so. I think it has to do with people equating sobriety with a negative connotation. Like only the people who had some serious negative consequences are the "sober" ones. Hence why other terms have popped up, like dry or teetotal, because they have more of an edgy and trendy feel to them.

Heck, I even use Alcohol-Free for the 60 Day Challenge because it's more welcoming for those mothers who want to try out sobriety but don't necessarily right out of the gates want to call themselves sober.

All of this to say, I don't care what you call yourself or how you got to your not drinking path. Whatever works for you, keep doing. But I also want to point out that if you use sober, don't feel like there's anything wrong with you or that it's a dirty word. It's anything but!

Sober to me means....

✨Appreciating the good and the bad.

✨Finding out who I truly am without hiding behind a substance.

✨Finding joy in the mundane.

✨Going against the grain.

✨Being a f*cking warrior!

✨Staying true to your commitments.

✨Being honest with yourself and others.

Do those things sound dirty to you? They don't to me! That's why I am so damn proud to be a sober mom. 1562 days sober, to be exact. Sober is a word filled with resilience, courage, and honesty. All the qualities I was looking for when I was stuck in the drinking cycle.

Are you ready to be proud of your alcohol-free life? Then join 39 other mothers and be for the Confidently Be Alcohol-Free - 60 Day Challenge starting March 1st!

TODAY ONLY when you register for the challenge, you will receive a free tee or tank from the Sober Mom Tribe merchandise store. All you have to do is click here, sign up, and I'll send you an email to get all your details and what style you want!

I hope you’ll join us!

Clean wine is nothing but a slimy marketing tactic. By Alyson Premo.

The new "clean wine" and "healthy alcohol" trend is a total oxymoron and nothing but a slimy marketing tactic.

".....is a new kind of alcohol that provides a clean, fresh buzz with less of the morning after brain fuzz."

I'm not going to call the name of the brand out, but who else can see the problem here?

There is no such thing as healthy alcohol or a clean, fresh buzz. What the heck is a clean, fresh buzz anyway? DO NOT fall for this marketing trap.

Do you know what I think? I think that many are catching on to the alcohol isn't good for you train, and companies are trying to counteract that with pretty words and packaging to make you think it's not really ethanol. Still alcohol, mamas. Still a cancer-causing toxin. Still gives you crippling anxiety the next day. Still a depressant. Still lowers your inhibitions, so you keep drinking more and more until you may say or do things you regret.

Just as we're making strides in the sober curious movement and nonalcoholic beverages are popping up every day, there are still companies that want to take advantage of this trend. They want to make you think there is "clean wine" and "healthy alcohol", but there is NO SUCH THING.

If someone wants to drink, that's on them. We all make our choices, but the way these companies market is so slimy. You think you're doing good by drinking these "healthier" alcohol alternatives, but it is still the same thing. Don't fall for it!

When we remove alcohol, our eyes get opened to these marketing tactics and how we got sucked into the mommy wine trap. Sadly, we become the target. It's even sadder that there are mothers who are really trying on this journey to cut alcohol from their life for good but then get lured in by these ads because it looks healthier, but it's not. I promise you. The best thing you can do for your mind, body, and soul is to remove alcohol and, yes, even the "healthy" alcohol. 🙄

Are you ready to jumpstart your alcohol-free journey with tools, a support system of 39 other mothers and me, and gain the confidence needed to ditch alcohol for good? Then join us in the Confidently Be Alcohol-Free - 60 Day Challenge. Today is the LAST DAY to receive early bird pricing!

Click here to grab your spot before the early bird pricing disappears!

Give yourself credit for getting through the day without reaching for alcohol. By Alyson Premo.

This is a theme I repeatedly see from 60 Day Alcohol-Free Challenge participants, my 1:1 clients, and mothers who I see on my feed being so damn hard on themselves.

Stop beating yourself up, and start giving yourself credit for all the things you're getting through. Like a difficult day at work, taking care of a sick kid, feeling like you're doing EVERYTHING in the household, and being a mother in the middle of all the craziness in the world.

To those not drinking to deal with the world's chaos and our new "normal", you are warriors! You are CHOOSING not to drink in one of the most challenging times in our lives. You could take the easy way out and reach for a glass of wine (or bottle) every night, but you're not.

You're dealing with life head-on without the extra alcohol-induced anxiety and depression, mom guilt, regret, and showing your kids that you are there for them when they need you. Because let's be real, kids are having a hard time right now, too, and they need us to be their constant when the world seems to be falling apart. When we're drinking, we're truly not there and trust me, they know it.

Give yourself credit for making it through those situations where you usually would have drank. It's an accomplishment you should be proud of! Stop selling yourself short.

Have you been searching for accountability and support on this alcohol-free journey? Then take a peek at the Confidently Be Alcohol-Free - 60 Day Challenge. In this challenge, you have 39 other mothers and me to be your cheerleader, to give you a gentle nudge when things get hard, and hold space for you in a small group setting.

I do this on purpose because we can't heal and move forward if we keep hiding. In other challenges with hundreds or even thousands of participants, you're not being held accountable. You're flying under the radar. The good news is I'm not letting you do that in this challenge, which will help you stay consistent. Consistency is the way to breaking any habit, and it's no different when removing alcohol.

Click here to register! Early bird pricing disappears on Monday!

Confidence on this alcohol-free journey. By Alyson Premo.

Confidence in this alcohol-free journey doesn't come from thinking about not drinking. It comes from actually not drinking.

You won't gain confidence on this alcohol-free journey unless you take action. You won't see that YOU CAN do this if you're constantly thinking about not drinking, but you keep drinking anyway. It just doesn't work like that. 

Most of the time, our thoughts are holding us back from even starting in the first place. We're stuck in those negative thought patterns saying things like, "I can't do this", "I'm a failure", "There's something wrong with me'. Instead, we need to be using affirmations like....

👉🏻I am capable of removing alcohol from my life.

👉🏻I am worthy of not drinking a toxin.

👉🏻I deserve to be the healthiest version of myself. 

👉🏻I may slip-up on this journey, but that means I'm trying. 

See what a difference a couple of words can make? We are so damn hard on ourselves, and we need to be more kind to ourselves. We should be building ourselves up more than anybody else. If you can't be your own hype person right now, I get it. It's hard to switch your negative thought patterns overnight, and that's why I believe so strongly in community and support from others who are in the midst of the messy beginning, just like you. 
This is why I created the Confidently Be Alcohol-Free 60 Day Challenge. You need to be lifted up and cheered on when those negative gremlins come creeping in trying to derail you. That's what I (@sobermomcoach) and 39 other mothers are there to do. Give you the kudos you deserve, and to tell you, it may be rough right now, but it will get better, and you'll be stronger because you didn't give in to that pesky wine witch. 

The doors are NOW OPEN for the Confidently Be Alcohol-Free 60 Day Challenge starting March 1st!

Do you want to join us? There's just one thing you have to do - click here!

I know you want to, though. Because you're a mama who's going to break this pattern not only for yourself but for your kids, and that's the best gift you could ever give them!

P.S. Early bird pricing ends 2/22!!

P.P.S. Still don't believe me how the challenge can change your life? Click the link in our bio to read past challenge participants and their success.

Mommy wine culture is dangerous and cringeworthy.

The SNL skit on Saturday night was downright disturbing. When did we as a culture get to this point? Mommy wine culture has been out of hand for a while now, but this is beyond reckless and distasteful that it's more cringeworthy than funny.

When did we cross the line into joking about having a glass of wine or a bottle to death and alcohol poisoning? These were some phrases on the signs👇🏻

"Hey Barkeep, I wanna die tonight."

"I did Dry January. I never took a bath all January because if I was too hammered and I was worried I would slip under the surface of the water."

"I put my wine bottles in other people's recycling bins, so the garbage men won't know how many I go through in a week."

This isn't funny anymore. This is straight up alcoholism. I think the most disturbing part is joking about drinking too much to the point of death and not even batting an eye. When did we get so desensitized to this? When did as a culture, we think that joking about the third leading preventable cause of death is funny? Alcohol kills more people per year than opiates, but why aren't we treating alcohol as an epidemic? Instead, we're joking about how we drink too much, and it's ok. It's not ok. Our kids deserve better, and YOU deserve better.

Yes, we all make our own choice to drink, but when we see skits like this, we start to say, wow, I thought I was the only one worried about how the garbage men were going to judge me. Guess I'm not that bad after all. I mean, we already try to justify how much we drink and that it's not a big deal, so imagine when skits like these come on the television. There's another reason that "we're fine" or "don't have a problem".

You're not invincible. Drinking too much or drinking, in general, will catch up to you one day, so don't let these skits, memes, and merchandise fool you into thinking that you're indestructible. You're not, and in the meantime, you'll be wasting years of your life and your kid's life tied to a substance that keeps you "fine" until it doesn't anymore.

If you're struggling right now, you're not alone. There is support to help you through this, so please reach out.